The Benefits of SEO for Your Construction Company
Really hard.
And it takes a long time.
Anyone who tells you otherwise is probably trying to sell you a too-good-to-be-true product or service.
A ‘silver bullet’ designed to exploit your hunger for quick and easy results.
So, before you invest considerable time and effort into the various SEO techniques and strategies that will skyrocket your rankings and leave your competitors for dust, it’s worth covering some of the key benefits of SEO for your business.
Here are a few reasons why SEO is a no-brainer for a construction company like yours…
Increased Traffic
Traffic is the lifeblood of any business, both online and offline.
Physical shops and stores depend on footfall, i.e., people walking past their business.
Websites, on the other hand, rely on visitors entering the URL into their browser, clicking a link on social media, or finding their site via a search engine, for example.
And…
When it comes to online traffic, there is no bigger source than the search engines, with a massive 93% of all online activities beginning with a search query.
Because of this, any efforts to optimise your website and boost your rankings on the likes of Google or Bing can go a long way to increasing your site’s traffic.
The first traffic-traffic related goal of any business must be getting onto the first page of the SERPs, as this is where 71% of all click-throughs occur (when a person clicks on a search result).
Beyond page one can be viewed as a barren wasteland in terms of traffic.
These pages are largely worthless from an SEO perspective.
The next goal?
Ranking as close to position one as possible, as traffic grows exponentially the closer you get to the coveted top spot.
Don’t just take our word for it though.
Check out this table that shows a summary of the click-through percentages for the first five results on Google:
Let’s use an example to really spell this out…
Assuming you planned and implemented your SEO campaign well, a jump from position five to position one over time wouldn’t be out of the question.
The benefit?
An almost 600% increase in traffic for that particular search term.
Taking a search query that gets 50,000 searches per month, for example, that would be the difference between 15,620 potential site visitors, versus only 2,750.
Which would you prefer for your website?
And, even better?
Unlike paid traffic, which stops as soon as you stop paying for adverts, organic traffic isn’t switched off like a tap.
It’s a long-term strategy with even longer-term benefits.
We’re no longer surprised to see traffic increases that stick around, or continue to grow, sometimes months or even years after SEO improvements were made.
You can’t say that about paid advertising, can you?
Excellent Return on Investment (ROI)
There’s no denying that increased traffic by itself is fantastic, but the real benefit of SEO is that it helps deliver highly targeted traffic.
You see, when done correctly, SEO helps align your website with the specific keywords and phrases that your ideal audience is using.
This relevance turns your site into a 24/7 lead generation machine.
A tool that can attract with laser-like focus the types of visitors, leads, and customers that your business relies on for growth.
And while it isn’t uncommon to supplement SEO strategies with paid advertising, it’s worth mentioning that this isn’t always required.
Yes, it will take longer to grow traffic organically versus using paid advertising, but these traffic increases typically come at a fraction of the cost of paying for ads.
And the real benefit of this?
A much higher return on investment from any sales made to organic traffic.
Improving ROI makes it possible to reduce your cost of getting customers to below that of your competitors, reducing overheads and boosting your business’s viability.
It could also give you extra money to invest in even more SEO, or in other areas of your business to improve your competitive advantage even more.
If that doesn’t get you excited, we’re not sure what will…
Improved Brand Awareness
We pointed out above that 71% of click-throughs go to websites ranked on the first page of Google, meaning that a huge percentage of searchers don’t bother with page two and beyond.
This could come down to laziness, their need for quick answers, or the fact that results nearer the top are deemed more credible and useful.
Whatever the reason though, your ability to promote your business and brand to more and more people relies on ranking on page one of the SERPs, and ideally as close to position one as possible.
It isn’t a case of ranking for any old keyword or search term either.
Maximum brand awareness comes from ranking for the search terms and queries that offer:
- High traffic potential
- Low competition
- High business value
Without SEO, it’s almost impossible to find, or rank for, these ‘holy grail’ search terms.
You’d have more luck correctly guessing the lottery numbers.
As with ROI, the brand awareness benefits that come from SEO compound as your website grows.
It all comes down to trust and relevance.
Higher rankings cause ever-larger amounts of people to come into contact with your brand regularly, helping build trust.
And ranking for ever more relevant search terms shows people that your business is one of, if not the best match to their particular interests and needs.
How’s that for a double-whammy?
Improved User Experience
We’ve all come across ugly, clunky websites that we couldn’t wait to click away from, or articles with clickbait-y titles that promise loads and deliver nothing.
Thankfully, through SEO, you can elevate your website and content to deliver the polar opposite of this.
Here are just some of the ways that SEO can improve user experience on your site…
- A key pillar of on-page SEO is delivering highly valuable content. The better quality, more in-depth, and better laid out your content is, the more likely a visitor will find the information they need as quickly and easily as possible.
- Elements such as keywords, meta titles, and H1 tags (among others) are essential aspects of SEO. By keeping these as accurate and relevant as possible, the more targeted and effective your website marketing will be.
- SEO promotes creating logical and intuitive website structures, making it quick and easy for visitors to navigate between the different sections of a website.
- A logical site structure also makes it easier for search engines to crawl and index your site more thoroughly. By preventing problems here, you can ensure that as much of your content as possible is ranked in the SERPs to benefit your target audience.
Conclusion
OK, you get it.
SEO is important, and it has plenty of benefits.
That’s all well and good, but theory alone isn’t going to help you outrank your competitors.
Only actionable tips and strategies will help you with that.
You need a plan of action to help you figure out where your site falls short, and the specific reasons why your competitors are outperforming you on Google.
Don’t worry, we have a free report to help you with exactly that.
You’ll discover seven of the most common mistakes that website owners make again and again – the ones that will send traffic to your competitors on a silver platter if you aren’t careful.
That’s not all though.
We’ll also show you how you can not only fight back and win but send your site on a collision course with the top of the rankings.
What are you waiting for?
Contact us here to receive your free report.
